Brand name recognition  

We understand the role a strong brand plays in a franchise’s success. That’s why we take pride in the fact that we have built the second-largest national income tax preparation company and a brand our clients trust.  

National advertising campaign  

Each year, Jackson Hewitt invests in a multi-million dollar advertising campaign to build brand awareness and drive traffic to our stores. 

Regional marketing campaigns  

In addition to our national campaign, we develop regional marketing programs to generate customer traffic at the local level. Every year, we provide our franchisees with advertising resources to help them place newspaper, direct mail, yellow pages and outdoor advertising. Our core advertising kit is designed to give your business the exposure it needs to succeed.

A full-time regional marketing department develops customized marketing plans based on individual market needs and available media outlets within specific markets. The corporate marketing department also provides Jackson Hewitt franchisees with in-office advertising via posters, banners, brochures, window signage and educational resources.

Find out about our marketing and advertising programs today!